To explore into this continuing evolution, I spoke to experts in design, branding and marketing across the creative ...

While they’re commonly called “intangible assets”, logos matter. GAP learned this lesson when it attempted to change its logo, but quickly abandoned the endeavor after it met with a furious backlash ...

After almost a decade, Google has revealed a major overhaul of its recognizable "G" logo, the first important visual redesign since the flat, color-blocked look was implemented in 2015. While it is ...