Add Yahoo as a preferred source to see more of our stories on Google. Leadership in the sneaker business has never looked as it does now. With the industry experiencing a massive shakeup in the ...

When Nike approached Jennifer Ford about a sneaker collaboration, she knew exactly what to do. Ford, who owns Premium Goods sneaker boutique in Rice Village, leaned on her love of costume jewelry, her ...

HOUSTON — Houston native Jennifer Ford is what you would call one bad mamma jamma. She is becoming a huge influence in a male-dominated field by being a Black woman who owns a sneaker shop in the U.S.

The classic Air Force 1 is getting a new look with the Premium Goods collaboration. Premium Goods owner and Houston-based sneakerhead Jennifer Ford reimagines the classic shoe with her own special ...

Add Yahoo as a preferred source to see more of our stories on Google. Jennifer Ford became the only Black female founder of a sneaker retailer in the U.S. when she opened her store Premium Goods in ...

Jennifer Ford, the owner of the Houston shoe boutique Premium Goods, has linked up with the world’s largest athletic apparel company, Nike, to deliver a high-fashion version of the iconic Air Force 1 ...

Jennifer Ford's Premium Goods and adidas will release a limited-edition PG X CAMPUS ‘00 sneaker to honor Houston car culture. Premium Goods owner Jennifer Ford is the first Black woman to own a ...