Apropos of nothing, Jaguar relaunched its brand in 2024. "FEARLESS. EXUBERANT. COMPELLING" are the adjectives that prefaced Jaguar's announcement about its reimagining. Those adjectives are, of course ...

Jaguar’s rebrand isn’t madness—it’s a well-funded gamble to bring a beloved brand back to life. By now, you’ve seen the commercial advertising Jaguar’s rebrand. You may have even seen the blue Type 00 ...

A Jaguar Type 00 concept car is displayed during the Goodwood Festival of Speed at Goodwood Motor Circuit on July 10, 2025, in Chichester, England. (John Keeble/Getty Images) For a brand that's seemed ...

Jaguar made what was universally agreed to be a radical move when it unveiled a concept electric vehicle and announced the “Copy Nothing” themed rebranding in late 2024. So has it paid off? Short ...

Jaguar’s upcoming Type 01 reveal will be the first major test of whether its controversial reinvention can survive contact with a real production car. The brand made noise with its new direction; now ...

JLR’s chief creative officer Gerry McGovern has reportedly been fired. Media reports in India claim McGovern was asked to leave the company on Monday “with immediate effect” and summarily escorted ...

In the eclectic world of auto manufacturers, Jaguar has always made a very specific kind of statement. It's a brand people often associate with the more red-blooded, adventurous side of motoring, with ...

Jaguar’s rebrand has sparked a storm of criticism from customers, insiders and now Donald Trump, who called it “stupid and seriously woke.” ...

President Donald Trump has an opinion on many things, and this week it would seem to be advertising. The ad critic-in-chief took shots at Jaguar Land Rover, which was in the news for naming a new CEO.