Those wonderful looping animations we call GIFs are an unlikely story of survival in an age when digital formats come and go like the wind. The lure of the decades-old GIF format has caused people to ...

Graphics Interchange Format, popularly known as GIF is a digital file format. A GIF means multiple images encoded in a single file and displayed in a succession to create an animation. It can also be ...

The way you use GIFs means more than you might realize, according to new research from BYU. When you get a text from a friend, is your immediate reaction to reply with a GIF? Do you know which GIF to ...

Twenty-five years ago Friday, Steve Wilhite invented the GIF file format and bestowed upon the world the perfect vehicle for some of the best memes ever created. It’s more than a picture but not quite ...

If you've been on the Internet lately, you know you didn't need to watch MTV's Video Music Awards to get a good picture of what happened Sunday night. The "GIF Industrial Complex." provided plenty of ...