Technology has fundamentally reshaped the advertising industry, and the pace of change shows no signs of slowing down. New platforms, AI-driven tools and evolving consumer behaviors continue to raise ...

Is the open internet in trouble? Open programmatic ad spend has only grown 3% since 2021, according to equity research firm Wolfe Research. Walled gardens have grown 10% in the same time frame. This ...

Within days, Anthropic fired back in a Super Bowl commercial, ridiculing the idea that ads belong inside systems people trust for advice, therapy, and decision-making. In some way, this is a spat ...

Lately it’s become quite clear that brands, wishing to ensure a safe environment for their own messages and for their consumers, have been driving the open web to be a more responsible place. For the ...

The Trade Desk delivered another smash earnings report. What’s new? The company’s total revenue in Q1 was $491 million, a 28% increase from last year, and net income (i.e., profit) jumped from $9 ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

Social media advertising revenue is projected to rise at a compound annual growth rate (CAGR) of 12% over the next five years, reaching $640 billion by the end of 2030, according to Omdia’s Social ...

Anytime you online shop, stream a series or open up a mobile game, chances are you are bombarded with advertisements. From banners to pop-ups to mid-rolls, ads have become a guaranteed feature when ...

Programmatic ad buying has changed the face of online advertising, but there’s still confusion around what it actually is. Here’s a primer, in plain English: “Programmatic” ad buying typically refers ...