Karolyn Raphael is President & CEO of Winger Marketing, a marketing and PR agency known for its strategic B2B campaigns and media training. If someone offered the CFO of a B2B company a strategy that ...
The State of B2B Public Relations from Demand Metric and Convey Communications takes a look at how PR teams and agencies are playing a more strategic role in organizations. The State of B2B Public ...
Unlike Vegas, sometimes what happens in a business doesn’t stay in the business. When internal issues make their way into the public sphere, what may have appeared to be a fairly insignificant ...
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