Not a day goes by without an impressive new launch from LEGO, but this is set to be one of its biggest innovations yet. Smart Play is a brand new platform that's designed to bring the bricks and play ...

In LEGO's new Star Wars Smart Play sets, the designers merged their traditional brick builds with interactive media. These ...

LEGO is releasing its most anticipated builder collection yet, and fans are eagerly waiting to get their hands on the new Star Wars SMART Play Series. New from LEGO are seven Star Wars SMART Play Sets ...

See how the Moon orbits the Earth and how the Earth orbits the Sun with this interactive LEGO Technic model for 15% off.

Lego unveiled Lego Smart Play at CES 2026, a new screen-free platform that lets Lego builds respond to physical play in real time. The system is powered by a Lego Smart Brick with sensors, sound, and ...

BILLUND, Denmark & LAS VEGAS, Nevada — The LEGO Group unveiled LEGO SMART Play, a new interactive platform set to transform the way children and families build and play with LEGO bricks. The ...

Developed in collaboration with NASA and the European Space Agency, this set blends authentic design with interactive ...

LEGO’s new Star Wars Smart Play sets combine traditional brick builds with motion- and color-sensitive Smart Bricks that trigger interactive sounds. While the technology offers novel play features, ...