As agents act on behalf of brands, marketing leaders must help design the passports that define acceptable behavior.

There’s no getting around it: Intent data is complex. Intent data is complex. I’ve been a product marketer in the B2B sales and marketing technology space for more than a decade, the last five of ...

Local search intent is defined as the goal a searcher has when they type a query into a search engine when seeking a resource in a specific geographic location. The local searcher could be looking for ...

What are intent-based architectures in blockchain technology? As blockchain technology continues to evolve, a new paradigm known as intent-based architecture is gaining traction within the developer ...