An asset is a resource that generates an economic benefit for a business. An intangible asset is a non-physical asset, such as a copyright, patent or trademark. You recognize intangible assets in your ...
Kaplan, Robert S., and David P. Norton. "The Strategy Map: Guide to Aligning Intangible Assets." Strategy & Leadership 32, no. 5 (October–November 2004): 10–17.
In a world increasingly defined by intangibles, brand-building has never been more paramount. And, never more so than in the continuously burgeoning and growing cannabis industry. The shift in the ...
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