How is it that certain people are so incredibly persuasive? Can we all harness those skills? After studying the most influential political, social, business and religious leaders, and trying countless ...

I have observed over the years how the art of persuasion can alter results in different sectors. Here are five evidence-based ...

I don't know many people who stretch out on the beach with a good book or settle in for an evening's movie in happy anticipation of being persuaded—chances are, they're just looking to get swept up in ...

There was a time when persuasion was easy to recognise. It was the stuff on billboards and flyers or between the articles in newspapers and magazines. It interrupted TV and radio programmes and it was ...

No leader can succeed without mastering the art of persuasion. But there’s hard science in that skill, too, and a large body of psychological research suggests there are six basic laws of winning ...

AI is eminently capable of political persuasion and could automate it at a mass scale. We are not prepared. In January 2024, the phone rang in homes all around New Hampshire. On the other end was Joe ...

The holiday season is upon us again. With it, many of us brace for dinner-table debates. In an era of social discord, viral misinformation and pandemic-induced stress, arguing with other people is an ...