A backlash is growing against the “ASMR Cleaning” videos that have swept across Instagram and TikTok, with Reddit users horrified by the trend’s wastefulness. One Redditor posted a screenshot of a ...

If you regularly browse Instagram or YouTube, chances are you’ve found yourself watching people whisper closely into a camera while eating food, smacking their lips, or tapping on a keyboard. Welcome ...

Kevin Bacon posted an accidental ASMR Instagram video over the weekend that has since gone viral. In the 90-second clip the actor describes his recipe for the spicy chili-lime mango dish he regularly ...

Videos of female vloggers chomping on colorful ice are taking Instagram by (ice) storm. Is this a new internet trend or just a bit of ASMR? Journalist Bonnie Burton writes about movies, TV shows, ...

"Sharp feel" and "sound" by thinning the soap with a knife, cutter, etc. feel a pleasant feeling as if the brain can trouble "ASMRIt is gaining popularity as being ", and it is spreading by SNS etc.

The fastest-growing hashtag globally this year was #fortnite, and ASMR (autonomous sensory meridian response) was the top niche community on Instagram, according to the platform's year-end review of ...