As the pioneer of innovation in streaming advertising, Disney connects THE STREAM to the shopping cart with new commerce-led format, Gateway Shop. Disney has launched a beta program for its first ...

MOUNTAIN VIEW, Calif.—LG Ad Solutions has launched Innovation Labs, a division that will focus on developing breakthrough technologies in the areas of CTV advertising, content personalization, and ...

New capabilities deliver unprecedented clarity into the placement-level dynamics shaping digital media strategy, pricing, and targeting amid evolving market complexity Over the past several years, ...

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--LG Ad Solutions today announced the launch of Innovation Labs, a division that will focus on developing breakthrough technologies that drive leapfrog ...

NEW YORK—GroupM has launched the GroupM Ad Innovation Accelerator, a new working group that will work to enhance traditional advertising sports for streaming audiences. The effort is particularly ...

Shoppable TV ads may encourage sales, but they lack the measurement and performance benchmarks advertisers expect. Buyers must create their own benchmarks – and can only do so by actually testing ...

In today’s streaming landscape, the demand for personalised viewing experiences is reshaping the way content is delivered and consumed. Personalised video streaming is fuelling more interactive and ...

If 2024 was the year of live-streaming sports, 2025 is the year of live-streaming ad innovation. With massive audiences that continue to steal from traditional TV, advertisers are looking for new ...

Advertising innovation online--beyond pay per click--took center stage early last evening at the Kelsey Local Interactive Media conference in Philadelphia: Session 20 in a marathon day that began at ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Zack Zalon, CEO and co-founder of Super Hi ...

Whether you’re working from home, in quarantine or social distancing amid coronavirus lockdowns and shutdowns, there’s no doubt you’ve had the TV on — even if it’s been on in the background just for ...

Guideline, a provider of advertising data and media planning technology, has announced the launch of its Digital Ad Data Innovation Suite, a major expansion of its digital intelligence capabilities ...