Scroll through social media long enough, and you might be looking at someone who was never a person to begin with. Join us as ...

Sufi Motiwala, in an exclusive conversation, talks about influencers paying their way to the red carpet, the French paparazzi ...

Social media stars have become a magnet for campaigns and political groups that want to push priorities without disclosing ...

Tom Steyer's campaign appears to have relied on paid influencers more than any candidate for governor, according to the most ...

Those who get health and wellness information from these influencers are mixed on how much to trust it: 10% say they trust ...

Not long ago, the idea of getting paid to share your morning routine online would have sounded absurd. Yet today, influencers are big business: The global market is expected to surpass US$32 billion ...

A new survey finds teenagers are more likely to get news from nontraditional sources like social media and influencers than ...

This study looks at health and wellness influencers – individuals with large audiences online who provide information about ...

If you are working in influencer marketing, you must have heard of the new buzzword: AI influencers. AI influencers, also known as virtual influencers, are quickly becoming one of the most ...

Prominent right-wing influencers, many of whom previously voiced support for Trump, are now denouncing the president.

Content creators have made videos over the last two weeks claiming their invitations were rescinded Kelsey Kotzur/TikTok; Glocortez/TikTok; Yazmin Marziali/TikTok As Coachella approaches, several ...

Posing next to the acclaimed university’s signpost has become an Instagram fixture for creators invited to campus. What’s going on?