“The Debate” is a column focused on the current debate around ad targeting and consumer privacy. Today’s article is written by Auren Hoffman, CEO, Rapleaf. IP addresses are the fabric of the Internet— ...

On February 16, Google implemented a significant shift in its advertising policies, allowing advertisers to collect IP addresses and use device fingerprinting – two tracking methods that had been ...

When you display Google AdSense ads on your company's website, Google's advertising services feeds detailed tracking data for each individual visitor into a variety of algorithms to come up with the ...

Your computer network's Internet Protocol (IP) address identifies its location in cyberspace when someone sends email or other data to you over the Internet. An IP address can also identify your ...

Semiconductor Engineering sat down to discuss IP tracking and management with Ranjit Adhikary, VP of marketing for ClioSoft; Jim Bruister, director digital systems (since retired) at Silvaco; Marc ...

After nearly three years of promises, Google is finally ready to roll out a proposed solution to prevent advertisers from tracking you all over the internet. But it's constrained to start. Our team ...

A new study has raised serious questions about the way online businesses are modelled, suggesting that the management information being passed around many UK e-businesses is “fundamentally flawed”.