Crafting is the new downtime ritual. Whether you’ve always wanted to learn how to crochet or you’re looking for ways to get your tween away from their phone, Lion Brand Yarn’s knit and crochet kits ...

As a parent, you help your children learn skills to walk, talk, eat, and learn. As children grow into tweens, they need new skills to navigate feelings and emotions – and you’re the perfect person to ...

As puberty starts earlier, glossy marketing targeting the 12-and-under set has driven tweens’ annual spending on skincare and beauty to $4.7 billion. For families deciphering what’s necessary and what ...

Back-to-school time is always marked by big emotions. There’s the excitement of seeing friends, anxiety about new teacher expectations, and the sadness of saying goodbye to sunny summer days. Those ...

Summer often offers the opportunity for families to slow down, kick back, and relax. Families relocating often plan moves over the summer so their children can start the school year in their new ...

Holiday shopping for Gen Zs and Alphas can be quite the adventure! Teens and tweens are perpetually ahead of the curve with their ever-evolving tastes and interests, which makes finding the perfect ...

"Glow-up routines" encourage kids to buy and use lots of beauty products to change how they look. These routines can damage young skin and lead to stress, low self-esteem, and unhealthy habits.

On a Thursday night in February, more than 200 moms and tweens packed into Townhouse, a speaking venue in Greenwich, Connecticut, for a talk by esthetician Nicole Caroline. Over the past year, an ...

A personalized pair of Crocs will make getting ready to leave a thousand times easier. This glitter pair is 20% off for Prime ...

If your tween suddenly melts down over the smallest things, snaps during family time, or refuses routines, it’s easy to think they’ve developed a “bad attitude.” But educational neuroscience expert Dr ...