In 2004, Procter & Gamble was looking for a hit. It had been two decades since the consumer products conglomerate introduced Tide liquid detergent, revolutionizing the way people washed their clothes.
Haute couture worn by Rodriguez is from renowned British designer Giles Deacon’s Washable Fashion collection, exclusively created for Tide Pods NEW YORK--(BUSINESS WIRE)--P&G Fabric Care’s brand Tide ...
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