“Big Data” is the latest example of how a shiny new concept can become the toast of the town. Big Data has been heralded by many as the new competitive advantage for smart companies. Like many ...

4. Create a Data-Driven Culture: For marketing analytics to be effective, they need to be part of the organization’s culture. Encourage teams to make decisions based on data, not just gut feelings.

Opinions expressed by Entrepreneur contributors are their own. There is no one-size-fits-all answer to the question of how to succeed in marketing analytics, as the field is constantly evolving, and ...

In recent years, Capital One has elevated its already robust card partnerships business. Retailers such as Walmart, Williams-Sonoma, and REI Co-op partner with the company to deliver tailored credit ...

From my early days as an assistant brand manager at P&G through my second CMO role, I’ve always strangely looked forward to annual budget planning. I’ve seen all sorts of models used: build from the ...

We live in the Big Data era. The volume and variety of data available to marketers from internal sales records and public records, sophisticated marketing analytics applications, social media and a ...

In an era where data is everything, understanding the intricacies of customer analytics is essential for businesses looking to stay ahead of the competition. The ability to dissect and use customer ...

In the past year, CMOs saw business and budgets ebb and flow. Following the tail end of the pandemic, confidence grew, but not long after, we saw indications that a recession was approaching as job ...

Business analytics is the not-so-secret sauce that helps businesses be successful. Business analytics can be used by companies in any industry to transform data into insights that help them solve ...