Mattel is giving Hot Wheels a makeover — and enlisting NFL great Russell Wilson and his five-year-old son, Win, to show it off. In Snap to Play,” the New York Giants quarterback turns into a racetrack ...
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Why Hot Wheels toys continue to be popular collectibles for adults
Many people grow up with a bucket of Hot Wheels cars somewhere in the house. The funny thing is that plenty of those same ...
When Dad is star football quarterback and Mom is a popular singer and dance icon, it makes sense for play to be a big deal at home. “It is a blast in our house,” Russell Wilson tells Parents. “We have ...
When Mattel introduced Hot Wheels back in 1968, the 1:64 die-cast cars were almost an instant hit. Using television to advertise the bright little cars with moving wheels to a wide audience likely ...
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