It’s a well documented story, but can you briefly take us back to the origins of ‘Sar Utha Ke Jiyo’? What was the market scenario then? HDFC Life was the first private life insurance company when the ...

From Nicholas Pooran's knock against Hyderabad to Shubman Gill's brilliant performance, we discuss the three best 'Sar Utha Ke Jiyo' moments powered by HDFC LIFE from the past week of Indian T20 ...

HDFC Standard Life has unveiled its new marketing campaign – ‘Kal Ki Socho, Sar Utha Ke Jiyo’ – which urges people to look at insurance in a new light and get them to do proper financial planning for ...

After a fantastic first week to kick off the proceedings, IPL 2021 continued in the same way during the second week. There were multiple nail-biting thrillers, while the second week also featured some ...

HDFC Standard Life has unveiled ‘Sar Utha Ke Jiyo,’ a music album promoting and propagating ‘Self Respect’ and ‘Self Reliance’. A music video announcing the same would be on air on all major ...

Watch this on-location video from the sets of 1998 Hindi film 'Sar Utha Ke Jiyo' starring Naseeruddin Shah, Madhoo, Manek Bedi, Raza Murad, Gulshan Grover and Kiran Kumar.

As a part of an activation, HDFC Life has created a zone designed for playing cricket. The mall activation has been organised across seven cities, promoting the brand philosophy, 'Sar Utha Ke Jiyo'.

HDFC Life has rolled out an ad film that brings out the importance of financial independence. The film has been conceptualised by Leo Burnett and continues the brand's 'Sar Utha Ke Jiyo' though. The ...