Some creations, like the pencil puppet erasers, never really took off, but he has his son Steve, the current CEO of Bernstein ...

He still has eight of the nine original Happy Meal boxes created in his office. “We took illustrators and said, ‘Look, take a theme, do a theme, but do 10 items on each one to make sure that ...

partly to thank for the Happy Meal, a McDonald’s menu staple for 45 years. “I would read the same cereal box over and over again, and it was true, he was frustrated with me. He’d say ...