Who Would Buy This Thing? is a series that spotlights particularly egregious commercial objects and tries to imagine who might indeed pay money to own them. First cited rather credulously by Who What ...

If you asked us a month ago what the one piece of clothing we were seeing on every celebrity was, it would hands down be the Alberta Ferretti's Days of the Week sweater. If you ask us today, and we'd ...

Gucci shows no sign of slowing down, with an upcoming runway show, Harry Styles collection launch, and the pressure of being the world’s hottest brand on its shoulders only encouraging more creativity ...