Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe. GREY GOOSE vodka announces the introduction of a groundbreaking new spirit ...

With Grey Goose VX, the French brand that launched a vodka empire, is literally turning to its roots. Its wine roots. The new VX is made with a small measure of precious cognac, resulting in a ...

Vodka mogul Grey Goose has a new spirit to celebrate, and it’s packing cognac. Grey Goose VX, which stands for vodka exceptionnelle, launched September 1, which means you can get your drink on today.

Spirits are increasingly going hybrid, with unexpected liquors being mixed together to form two-for-one bottles like Vodquila and cognac-spiked vodka. Grey Goose Vodka is the latest to jump on the ...

Did The Weeknds fans feel this coming? The singer, 27, kicked off the North American leg of his tour earlier this week, and PEOPLE can exclusively confirm he is partnering with Grey Goose to provide ...

Although many point to the marketing acumen of the late Sidney Frank for the initial success of Grey Goose vodka, it was the Cognac blending heritage of François Thibault—the vodka’s creator and ...

Hybrid foods aren't stopping at cronuts and ramen burgers—they're coming for your cocktails next. Over the last year and beyond, craft distilleries and established high-end liquor brands alike have ...