After reading lists of Super Bowl ad “hits and misses,” it’s apparent that many represent an individual’s point of view regarding what ads they liked and why. From a marketing perspective, it’s ...

Picture this: you’re watching your fave detective show. Maybe it’s a “CSI,” or a “Law & Order.” You get to the end of the show. Mystery solved. One final scene shows the corpse on the medical examiner ...

Great marketers know how to analyze campaign data and pull the right performance levers. However, creative quality often takes a backseat to other factors — even though it shouldn’t. Ads with strong ...

Google ads are a real game changer for e-commerce companies looking to increase traffic and sales. However, creating high-converting ads requires strategy and precision. Here are the steps for ...

(Ad) Display ads are everywhere on the web. Once you start to notice how many ads are out there, you'll quickly see that you rarely land on a page that doesn't present you with some type of ...

Whether or not you're excited by automobiles themselves, the best car ads offer a fascinating glimpse into advertising history. The earliest examples, around the late 19th century, focused on the ...

Big celebrities, but often, not-so-great ads. The Super Bowl presents a formidable challenge to advertisers, trying to justify the giant price tag for 30-second spots (as much as $7 million each, per ...

Greg Castro, the VP of global partnerships at Mobvista, offers a guide to creating effective - and fun - playable ads for your casual games. Casual games offer simple, accessible, and highly engaging ...

Like all things in marketing, there’s no single silver bullet to find success with Instagram advertising. Though it can be a highly successful ad channel for brands of all sizes and is among the most ...

As the world moves increasingly to wireless Internet access, advertisers will find that cell phones have become an indispensable link to consumers. At least that's the vision presented by Catherine ...

If you have not figured it out yet, these are just some of the many iconic ads Apple has created over the years. Advertising is a complicated marketing tool. For some, it could be a double-edged sword ...