This lack of tailored guidance and limited time per client makes it even harder for SMBs to compete effectively in paid search. To maximize the value of every dollar invested in Google Ads ...

Ads could come to Google's conversational search experience - AI Mode, but some advertisers remain skeptical about ...

Asset testing for retailers lets you split traffic within a campaign to compare feed-only ads against ads with additional ...

Google is updating GTM to ensure a Google tag loads before sending events, improving tracking accuracy and data collection ...

The report was based on 1Q17 paid search data from 1,300 Google AdWords accounts and more than 176,000 active campaigns. Some 59% of clicks on Google paid search units in 1Q17 came from mobile phones, ...

Discover how Google ads for low budget accounts can still deliver value and learn about budget allocation for best results.

In a court filing on Friday, the government signaled a continuation of tough regulatory pressure on the search giant.

A new report shows consumers place higher trust in AI-generated search results than paid advertising, signaling a major shift ...

Google’s dominance in search is no longer a given. The company that once shaped how the internet was indexed and accessed is ...

Wall Street is warning the lucrative deal between Google and Apple (AAPL) over mobile search could be in jeopardy. Read for ...

With Google successfully monetizing Google Maps ... a report said that engineering work was "already underway to launch search ads in the Apple Maps app." At the time it was thought to be arriving ...

As part of the antitrust case filed more than four years ago, the Justice Department wants Google to divest its Chrome ...