Google on Monday issued a few notable announcements. They include the addition of video to native ads in DoubleClick and Dynamic Ad Insertions to video on demand (VOD). Google also expanded its beta ...

Google has updated DoubleClick for Publishers to make it easier to sell native ads that look good across device screens including mobile Web sites, apps and desktop sites, the company said Tuesday.

ZDNET's key takeaways Google's new feature will hide sponsored results in Search."Hide sponsored results" applies to all ads ...

Jeff Bezos-backed Perplexity AI is gearing up to introduce "native" ads in its service, joining the ranks of Alphabet Inc.'s Google which initially believed search should be free of advertisements.

Google’s long-teased Asset Studio, first announced at Google Marketing Live in May, has now surfaced in accounts. How it works. Asset Studio appears under Tools > Asset Studio and gives advertisers ...

I know, we can’t go two minutes without hearing “AI” – much like in the early days (years) of “mobile” and “social media.” In these early days of the generative AI era, creatives is an area where ...

The addition of landing page previews to Demand Gen campaigns could boost engagement by giving users a visual preview before clicking. Google now lets you automatically add screenshots of landing ...

Given the building momentum around native advertising and the growing number of publishers and startups seizing on the trend, it was only a matter of time before the 800-pound gorilla of ad technology ...