A new redesign of Google Search groups all ads together under a single 'Sponsored' heading to make it easier to distinguish them from real results.

Every channel claims credit. Incrementality testing reveals what really drove growth – and what just took credit for it.

Think audience signals drive PMax? Think again. Learn what really controls your Performance Max targeting – and how to make it work for you.

Google made a handful of tweaks to its Channel Performance and Asset reports this week – including long-awaited ROI metrics ...

Google on Wednesday detailed its plans to bring ads to AI Mode, the company’s AI-powered experience in Google Search. Ads may appear “where relevant” below and “integrated into” AI Mode responses as ...

Any text ads on the Google Search page will be grouped into a "Sponsored results" section that appears at the top of the screen.

With GPO, Google is delivering the next major upgrade, a feature that allows advertisers to optimise for profit rather than ...

The Justice Department and Google wrapped up a two-week hearing that could have a major effect on online advertising.