Think audience signals drive PMax? Think again. Learn what really controls your Performance Max targeting – and how to make ...

The latest Google Ads API update gives advertisers new AI-driven automation, smarter bidding options, and deeper performance ...

Google made a handful of tweaks to its Channel Performance and Asset reports this week – including long-awaited ROI metrics ...

Google recently updated its sponsored search results – those listings that typically appear above organic results in search engine results pages (SERPs) – with new navigation ...

Any text ads on the Google Search page will be grouped into a "Sponsored results" section that appears at the top of the screen.

With GPO, Google is delivering the next major upgrade, a feature that allows advertisers to optimise for profit rather than ...

Google announced a number of updates to Google Ads at Think Retail yesterday, including the global rollout of AI Max for Search campaigns, new Google Merchant Center features, AI updates to Asset ...

The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...