Global linear TV advertising will continue its downward trend -- sinking 11.3% to $139.1 billion in 2026 from $143.9 billion this year, according to the World Advertising Research Center (WARC). The ...
Newly released data from IPG Mediabrands’ MAGNA shows that media owners’ net advertising revenues will reach $979 billion this year. That’s up by 4.9% over 2024 but reflects a slowing down from 10.3% ...