The GIF has had an impressively long run amidst the usual short-term churn of the tech industry. One of the earliest ways of displaying animations on the web—long before there was enough bandwidth to ...

Every week of the NFL season tells a story. GIFs -- pronounced "gifs", "jifs" or "gee-oafs" -- can do the same thing. So ...

Animated GIFs have become so huge. They're everywhere. But why? On the surface, they're pretty silly—a few frames of video, endlessly looping in time. There are GIFs of Star Trek's Picard facepalming, ...

YouTube is rolling out GIF comments for videos and Shorts. Learn how they work, who has access, and what the update means for viewers and businesses.

We use them at Buffer in our customer service tweets, our emails, our Slack channel. We include GIFs in marketing emails and team announcements. Anywhere there’s a message; there’s the chance for a ...

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Tumblr this morning is rolling out a new feature designed to take advantage of the extensive collection of GIFs hosted on its service: a GIF search engine. The news follows that of Facebook’s decision ...

Steve Wilhite, creator of the GIF, died this month. Artist and curator Jason Eppink recounts the tale of the technology behind the animated internet graphic. Steve Wilhite, inventor of the graphics ...

Google is so famous for killing products that there’s a whole virtual graveyard you can explore. Google’s latest shutdown now has a headstone of its own. Effective today, Google has discontinued the ...

Chrome for Android now lets users insert stickers, GIFs, and images from keyboards (like Gboard) on some sites.

Attention brands in social media: Just because you can now use animated GIFs on Facebook doesn’t mean you actually should use animated GIFs on Facebook. Or, to be more specific, you probably shouldn’t ...

In this op-ed, Lauren Michele Jackson tackles the recurring use of black people as reaction GIFs and its implications in terms of broader “digital blackface.” If you’ve never heard of the term before, ...