You can use marketing functions to define geographic markets, identify the common characteristics of the members of these target markets and develop strategies for selling to them. When you base your ...

Segmentation is the process of dividing a target market group into sub-sections that can then be communicated with through specific communication channels and key messages. Business markets can be ...

An effective market segmentation strategy is vital to improving the effectiveness across the board for all your marketing strategies. Marketing segmentation should always be first in line. Who is your ...

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product development for business success.