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The gaming app will contain characters from General Mills? monster cereals just in time for the Halloween season, showcasing an effort to build brand awareness and create a mobile experience for ...

General Mills has recruited Travis and Jason Kelce as co-creators of a new cereal, dubbed the Kelce Mix, which is being promoted via a multi-part content series, per details shared with Marketing Dive ...

Travis and Jason Kelce are part of a push to attract football fans to General Mills products, with a new cereal — the "Kelce Mix" — landing next month. The brothers recently competed in a ...

A General Mills cereal is coming for your bacon, literally. Cinnamon Toast Crunch wants to make bacon sweet, working with Hormel's Black Label to make cinnamon-flavored bacon a reality, according to a ...

To prepare for this dream job, the brothers attended Cereal Training Camp, which put their passion for competition and love of cereal to the test. Travis and Jason participated in epic cereal ...

Recommended Reading Marriott Bonvoy joins March Madness craze to celebrate game-day rituals General Mills has recruited Travis and Jason Kelce as co-creators of a new cereal, dubbed the Kelce Mix ...

Not to be outdone, rival General Mills is tapping into the hearty cereal appetites of famous footballers, podcasters, and media darlings — the Kelce brothers, Travis and Jason — to release its ...

Recommended Reading Comic Dive: Cashing In On 'Game of Thrones' General Mills has recruited Travis and Jason Kelce as co-creators of a new cereal, dubbed the Kelce Mix, which is being promoted via ...