Shirofune Moves Beyond Clicks and Conversions with Launch of Upper-Funnel MetricsEL SEGUNDO, Calif., Oct. 15, 2025 (GLOBE ...

The same immense AI processing power that, unchecked, could drive more bland brand marketing can also be harnessed to ...

Alex Macura is the founder and CMO of Your Digital Assembly. A full-funnel agency that supports online businesses with their digital growth. As a B2B marketer, I know what unique battles you face.

LinkedIn's Alex Josephson sat down with us to discuss the power of B2B marketing videos before his appearance at Advertising ...

Marketing agencies often work with clients whose customer acquisition strategies are faltering and who need significant updates to their sales funnel. For agency professionals tasked with such a ...

Marketing relies heavily on the marketing funnel concept, a tool essential for visualizing and planning our strategies. When used correctly, it can greatly benefit your marketing efforts, particularly ...

B2B marketers face growing pressure to deliver results at every stage of the buyer's journey. The convergence of advertising technology (adtech) and marketing technology (martech) is key to moving ...

When brand and demand reinforce each other, growth accelerates.

In today's landscape of digital buying and selling, enterprises often have an upper hand in marketing because they have dedicated teams supporting digital, remote, and omnichannel selling. Those large ...

Discover how AI-powered PPC strategies can help you reconnect with high-intent mid-funnel prospects and drive business growth. Marketers tend to prioritize top-of-funnel awareness and bottom-funnel ...

Audio in particular is viewed by Kroger as a growth opportunity given the amount of time consumers spend with it each day.