Opinions expressed by Entrepreneur contributors are their own. Buying a franchise means buying an end-to-end process: the mechanism for how corporate sets strategy and then executes through a ...

True competitive advantage in franchising isn’t found in operations manuals or marketing playbooks, but in building a ...

To light the flame that fuels that fire that is strong brand awareness and lead generation, brands must approach their marketing efforts from a holistic perspective, above all. What makes for strong ...

A small business owner uses a franchising strategy to expand the market presence of his company without making a large capital investment. He becomes the franchisor, who grants another businessperson, ...

There are approximately 790,000 franchises in the United States. There are also over one billion searches that contain the phrase “near me” every month. As a franchise, what are you doing to ensure ...

Your franchise business is booming. After all, 2022 has been a solid year of growth for franchises as another 257,000 jobs were added and the number of franchised businesses grew by 17,000 with more ...

Across the franchise brands I’ve worked at in the retail, quick-service restaurant, fintech, and automotive industries throughout my nearly 20-year marketing career, one hot button issue rises above ...

In Franchise Your Business, author and franchise consultant Mark Siebert delivers the ultimate how-to guide to employing one of the greatest growth strategies ever -- franchising. Siebert shares ...

Tance Hughes began franchising with coffee concept PJ’s Coffee of New Orleans in 2021, opening his first unit in a small ...

Women are turning to franchising because they view it as a smarter and more secure path to business ownership.

Fully Promoted, a branding and marketing solutions company, opened a new location in Greenbelt, the business announced Nov. 7 ...