“This is not a marketing exercise,” general manager Will Ford says. Ford Performance is being rebranded as Ford Racing as the Blue Oval aims to emphasize the connection between its many racing ...

Ford is ditching the Performance branding and simplifying its message. Starting in 2026, the automaker’s global motorsport division will operate under a newly revived name: Ford Racing. The ...

Ford Performance, the racing and high-performance road car division of the Ford Motor Company, has been renamed as of Thursday: the division will now be known as Ford Racing. It's a branding shift ...

Wake up everyone, Ford Performance is dead. Long live Ford Racing! That's it, a rebrand, everything else remains the same. Mark Rushbrook retains his title as global director of Ford Racing, and Henry ...

Ford has always raced against the clock and against expectations. In 1901, long before he became a household name, Henry Ford took a car he built himself and called "Sweepstakes" into a race against ...

Ford Racing, the division of the Dearborn-based automaker formerly known as Ford Performance, is set to hold its annual season launch in Detroit on January 15th. The event should feature big news for ...

Ford Performance, the racing and high-performance road car division of the Ford Motor Company, has been renamed as of Thursday: the division will now be known as Ford Racing. It's a branding shift ...