Focus groups that feed views, experiences and opinions into politics, business and research might yield more open interaction and discussion within groups by moving moderators to a separate room, ...

Focus groups can be an ideal way for a business or institution to get information from members of their target market and generate ideas for more detailed research going forward. A moderator's guide ...

The focus group has lost favor in recent years as marketers seek a more experiential process for gathering customer insights. Although it has lost some luster, the focus group still holds the ...

Pew Research Center worked with PSB Insights to conduct four live, online focus groups with a total of 16 U.S. 13- to 17-year-olds. The focus groups were conducted online Jan. 12-13, 2022. The ...