Hot rodders have always paid close attention to auto-related technical developments and that includes Optima batteries in both Redtop and Yellowtop varieties. Typically out of sight and out of mind, a ...

A half-dozen batteries sit on a pallet on the shop floor of Spears Autobody & Repair headed for the recycler. Spears’ shop, located just a few blocks from my Long Beach, Mississippi, office, does a ...

Battery chargers have been around since the first automotive batteries. This ubiquitous garage appliance doesn't get a lot of thought, and most purchases of battery chargers happen in the sordid ...

Don't unexpectedly get stuck on the side of the road. Get a replacement car battery that will last. You don’t want to wait until the day your car doesn’t start to begin researching replacement car ...

There’s a midwestern company that proves even the most niche products can reach for wide appeal with the friendly, targeted use of social media. Optima specializes in high performance, aftermarket ...