For the past several years, advertisers have been on a mission to reduce their reliance on third-party cookies amid stricter privacy regulations and decreasing support from major tech companies.

Safari may represent a relatively low share of browser traffic, but Apple browser’s Intelligent Tracking Prevention (ITP) could have an outsized effect if it redefines which technology companies can ...

The cookie debate has been dragging on for over seven years, and it's become incredibly confusing and frustrating. What started as a simple discussion has only grown more convoluted, leaving everyone ...

Google will be changing how it handles the first-party cookie controls on AdSense sites. Google said, "We're making some changes to how first-party cookies are managed in your AdSense account to ...

The long-anticipated cookie deprecation on Google Chrome is set to alter how e-commerce businesses fundamentally target and engage with customers. While some see this change as challenging, I believe ...

Google moved full steam ahead with the "Cookiepocalypse" in early 2024. Then, it rolled back the plan entirely. In June 2021, Google announced it would phase out third-party cookies in late 2023 -- ...

Third-party cookies have dominated digital advertising for decades. Developed initially to help protect the privacy and anonymity of web browsing activities, in the 2010s cookies became virtually ...

Third-party cookies are on their way out. Google plans to disable third-party cookie support in Chrome for all users later this year. Mozilla and Apple announced plans to drop support for third-party ...

Google now hopes to start phasing out third-party cookies in early 2025, instead of late 2024 as previously planned. Chrome users waiting for Google to kill third-party cookies now have to wait even ...

It’s a reality that’s changing as browsers like Apple’s Safari and Google’s Chrome take aim at third-party cookies, which are small text files that track users across the web. Apple and Firefox-maker ...