Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...
LEGO SMART Play is HERE. And that means that your LEGO sets are evolving into even more awesome versions of themselves. LEGO ...
Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart ...
LEGO reveals its Smart Play system, which uses a Brick, Tag, and Minifig system to bring greater interactivity to its sets.
LEGO has made an entire galaxy of profit by creating sets based on the Star Wars universe; now, the brickmakers have decided to “boldly go” by creating sets based on Star Trek. Their first launch is a ...
LEGO is launching a new interactive platform called LEGO SMART Play. This innovation uses Lego smart bricks that allow ...
LEGO unveils the hardware and software ecosystem that delivers a more interactive playing experience via SMART Bricks and ...
LEGO is boldly going where it has never gone before. It is embarking on a whole new mission throughout the universe with its first-ever Star Trek partnership. In the summer, LEGO officially announced ...
You can get Lego's first-ever Star Trek set this holiday season with a free gift when you get it from Lego itself, and it's a 3,600-piece monster.
Marvel’s First Family joins the Marvel Cinematic Universe on July 25th with the debut of The Fantastic Four: First Steps, which gives you plenty of time to build the new LEGO set inspired by the film.
LEGO has revealed a new interactive system called LEGO SMART Play, which adds built-in electronics to physical LEGO sets to ...
"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Lego announced a new Lego Batman game, Legacy of the Dark Knight, back in August, and it’s releasing four ...