Joby has the potential to become the “Uber” of the eVTOL industry, thanks to its first mover advantage in the industry. Joby’s vertically integrated business model could allow it to benefit from the ...

The era of globalisation has caused businesses to be established in other countries far from the places where the businesses originated. The establishment of businesses away from their home states has ...

Madrigal Pharmaceuticals, Inc. recently received FDA approval for its lead candidate resmetirom, targeting a liver condition called NASH. The NASH market is projected to reach $50 billion by 2035, ...

There’s a concept in business called the first-mover advantage. Basically, it means that if you’re the first company with a successful product in a new market, you have the opportunity to dominate the ...

Do you know what “first-mover advantage” means? No, it’s not like a “3 Body Problem.” Come to think of it, though, the two are not wholly unrelated. First-mover advantage is what Netflix has long (and ...

Forbes contributors publish independent expert analyses and insights. David Henkin helps organizations and individuals innovate and grow. There has always been a compelling desire to be first. We ...

U.S. President Donald Trump’s team are on the hunt for their “first mover” on tariffs. Following President Trump's tariff announcement, the administration claimed a surge of interest from world ...