Before influencers and verified badges, social status lived in tiny online flexes. Millennials still laugh about these early ...

Jade Lily wanted to show off her grocery haul. In a recent video, the 26-year-old TikToker held up item after item: celebrity-endorsed supplements, packaged berries, coconut yogurt, bone broth, ...

Young Americans are hungry to assert their social dominance — and they’re using food to do it. Expensive snacks are the latest status symbol for cash-strapped members of Gen Z who are unable to afford ...

Each generation cultivates their own emblems of success. In the past that might have looked like owning a car or holidaying abroad. More recently shows of affluence have entailed owning a new-fangled ...

Just like any other collective belief or cultural norm, status symbols change and evolve over time, characterizing financial comfort and stability in ways that make sense for newer generations of ...

Back to school — and back to the future. Millennials are getting déjà vu looking at the retro school items that Gen Alpha is adding to shopping lists as they return to the classroom. This year, young ...

There’s a pretty significant gap between what Generation X considers status symbols and what younger generations find important. Gen X, born between 1965 and 1980, grew up in an era where certain ...

Kids born between 1997 and 2012 all over the world grew up following the adventures of Luffy the pirate from the manga "One Piece". Today, members of Generation Z – or Gen Z – are adopting symbols ...