Urban clothing brand Firetrap has released horror-themed an ad, as it looks to bring the brand back to its denim roots and introduce a new generation of consumers to the 23-year old brand and its ...

Youth clothing brand Firetrap is relaunching its website, with a new focus on cult brand icon Deadly the Gnome, making his debut appearance on the internet. Designed by new media agency Cimex, the ...

Youth clothing brand Firetrap is planning its first TV campaign as part of its repositioning as a more fashion-conscious label. It is also considering using cinema advertising for the first time in ...

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Digital consultancy Lateral has designed jeans brand Firetrap’s first e-commerce site, launching today. Simon Crab, creative director at Lateral, says that he was asked to create a site that could ...

A story on fashion is not my usual Huffington fair, but I actually started my writing career working for an alternative fashion magazine called Sinzine and studied fashion at college back in my New ...

David Lea, head of sales for Firetrap, departed last week after more than 25 years at the young fashion brand. He said the agreement was amicable and he has left on good terms but is now looking at ...