First Facebook, then Twitter and now Google. The search giant unveiled plans Tuesday to offer app install ads on mobile search and YouTube (where they’ll be presented like TrueView ads), similar to ...

With so many mobile apps in the marketplace, app discovery is more competitive than ever. The race to get apps in front of people has turned ad installs into a lucrative market. Combined with a huge ...

Facebook has announced that it has extended its deep linking capabilities beyond engagement ads to now include mobile app install ads. This new feature will help developers send people directly to ...

Facebook's Mark Zuckerberg spoke frankly on the subject of mobile app install ads during the company's first quarter earnings call, naming them "one of the most important new ad products" offered by ...

Facebook Inc. FB got plenty of buzz for itself last week when an ad appeared briefly on its Instagram service for a so-far non-existent Facebook app called Bolt that would offer competition to the ...

Fully launched less than a year ago, Facebook's app installed ads have proven a hit with developers and a plus for the social network's rapidly growing mobile ad revenues. Earlier this year, Facebook ...

App-install ads have been a huge revenue driver for Facebook and Google, the Alphabet subsidiary. Now, Apple might want in on the action. Bloomberg reports that Apple has put together a team to ...

Meta is gearing up to debut a new type of Facebook ads that will allow users in the European Union to download apps without having to visit their mobile platform's app store, according to The Verge.

SAN FRANCISCO, June 30 (Reuters) - Twitter Inc began rolling out app-install ads globally on Monday, expanding a mobile advertising format that has proven successful on rival platforms such as ...

To help developers with app install efforts, Facebook is introducing two ad formats - Desktop Video App Ads and Mobile App Ads with the Carousel Format.Desktop Video App AdsDesktop Video App Ads has ...