“The best discoveries are made when one is searching for something else”-Horace Walpole One of my favorite words, loaded with meaning and wonder, is serendipity. The word has an interesting origin ...

In the dynamic tapestry of life, unexpected events often hold the keys to love, new relationships, and creative solutions. This is the essence of serendipity—a phenomenon that unfolds through surprise ...

The Aspen Institute is an educational and policy studies organization based in Washington, D.C. I’d like to tell the story of a paradox: How do we bring the right people to the right place at the ...

About 700 years ago, a Persian poet wrote the story of three princes of Serendip, whose powers of observation and deduction allowed them to describe, based only on its tracks, a camel that was blind ...

One of the benefits that space exploration brings to mankind is a happy serendipity. I have several examples of serendipity that we should explore together, but since folks may be unfamiliar with the ...

Marketers can capitalize on the power of serendipity to increase consumer satisfaction. Researchers from University of Sydney, University of Florida, and Rutgers University published a new paper in ...

Marketers are infamous for equating correlation and causation. But there's a wildcard factor that marketers don't like to acknowledge: serendipity. You know the saying “correlation does not equal ...

EXPERIMENTS that go according to plan can be useful. But the biggest scientific advances often emerge from those that do not. Such is the case with a study just reported in the Proceedings of the ...