The psychology of color—and its power of persuasion—are critical aspects in marketing, where competition is steep and both consumer attention and product cycles are short. New research on color theory ...

Scottish journalist and lifelong sports fan who grew up in Edinburgh playing and following football (soccer), cricket, tennis, golf, hockey… Joined Diario AS in 2012, becoming Director of AS USA in ...

Shapes and colors are essential tools in advertising for creating aesthetically pleasing imagery, which facilitates audience responsiveness to a brand's value proposition. Ineffective advertising is ...

COLLEGE STATION, August 13, 2003 - They might not normally merit a second glance, but those everyday objects around the house are constantly undergoing intense scrutiny, categorization and ...