Test and measurement instruments evolve over time. The banner improvements come in performance, things like measurement bandwidth and dynamic range. These always make the trade press headlines, but ...

Comcast Advertising’s Agency Leadership Council (ALC) recently commissioned Advertiser Perceptions to find out how more than 300 cross-screen TV advertisers and marketers are approaching measurement ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Jessica Thorpe Social ...

RF signal observation has evolved from yesteryear’s spectrum analyzer to today’s RF recorder. Swept spectrum analyzers, FFT analyzers, and real-time signal analyzers all had limitations. Today’s RF ...

TV remains a fixture among media consumption channels, but connected TV (CTV) and new streaming devices are redefining how global consumers are spending their time, and as a result forcing marketers ...

PEARL RIVER, N.Y., Aug. 31, 2023 /PRNewswire/ -- Today, Evolution Health Group (EHG), a leading name in medical communications, pharmaceutical strategic marketing, and digital solutions, unveiled its ...

Imagine a physicist observing a quantum system whose behavior is akin to a coin toss: it could come up heads or tails. They perform the quantum coin toss and see heads. Could they be certain that ...