In today’s social-media landscape, influencer marketing is key. Whether your brand sells luxury items or mass-consumption goods, influencers have the potential to build authentic connections with your ...

What do you get when you mix AI, marketing, and ethics? Confusion. Frustration. Potentially questionable decisions. And a whole lot of hands in the air (and not because we "just don't care"). We asked ...

B2B marketers are often pushed and pulled between opposing forces, leading to murky data strategies and unclear marketing goals. With regard to data, B2B marketers often are under pressure to expand ...