This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. It’s common knowledge that email marketing has many ...

Use these tips to get your email opt-in form in front of the right eyeballs and entice them to sign up. Creating and displaying opt-in forms might not deliver instant results. If your results are less ...

Most Internet businesses understand that a thoughtfully planned, smartly executed, permission-based email program can drive traffic to their Web sites or stores, increase sales, reinforce brand ...

Many email marketers have the best of intentions when obtaining clear permission from people they want to email to, but their inexperience or reluctance with getting a program started can cause both ...

CEO of Idea Grove, a unified PR and marketing agency, and author of the upcoming book “Trust Signals: Brand Building in a Post-Truth World.” Many businesses include email as part of their marketing ...

If you have the strange sensation that you’re being followed online, you’re not crazy. You are. Companies leave “cookies” on your web browser. These track and ...

Once upon a time—say, 10 years ago or so—double opt-in was the gold standard of permission-based e-mail. Marketers were urged to seek the multistep double opt-in over a single opt-in in part to ...

AUSTIN, Texas, May 15, 2025 (GLOBE NEWSWIRE) -- OPTIZMO Technologies, the leader in email suppression list management and email compliance solutions, announces the release of the latest edition in its ...

Before spam, double opt-in and confirmed opt-in were used mainly by a handful of best-practice leaders. Today, their use is growing among companies that are realizing more stringent opt-in policies ...

Collecting data is one of the most powerful things that you can do as a business. Any data that you acquire is yours to keep, and nobody can take it away from you. You no longer have to fight social ...

When you visit a website, you’ll often see a pop-up window presenting the option to enter your email address to receive a discount or free shipping. After entering your email address, you can take ...