Optimove’s Email Marketing Solution enhancements come on the heels of another record setting holiday season where it powered its clients to year-over-year growth of +155% email messages, +166% SMS ...

Over-mailing can backfire: Emailing your customers regularly is a cornerstone of good email marketing, but more emails ...

Consider this statistic: 71 percent of marketers say they’re sending more emails than ever before, according to email platform Knak’s 2023 benchmark report. What’s more, the average professional gets ...

Editor’s Note: Fashion brand Perry Ellis’ first-party data strategy relies heavily on email marketing to drive ecommerce and online advertising. Email is particularly important because it serves as an ...

Email marketing typically costs around $9 to $25 per month for a basic software package from the best email marketing platforms. But it can cost more or less depending on factors such as the volume of ...

If you’re in the email marketing industry, you have almost certainly heard about Apple’s announcement regarding a variety of new features designed to help users of various iOS devices control how ...

Here on the 10-year anniversary of Gmail Tabs, let’s talk about five truths about tabs, as well as some real new concerns. Ten years ago, Gmail introduced inbox tabs, including the infamous Promotions ...

There's a lot of advice out there about email marketing—how to write a subject line, how to incorporate images, and virtually any other facet of executing a successful email marketing plan. Let’s ...

The most critical phase in a marketing team’s mix and overall multichannel strategy happens after you press send on an email campaign: the post-send and performance pillars of email marketing. During ...