This little elf is winning over families' hearts across the world. But, you may find yourself asking, how does Elf on the ...

It’s backkkk — The Elf on the Shelf has made its big 2020 debut. And no matter what your stance is on this popular yet still often hated holiday tradition, we can all agree that Ye Olde Elf really ...

(CNN Money) -- Chanda Bell got the idea 14 years ago to share a family tradition from her childhood that involved an elf sitting on a shelf. She never imagined it would erupt into a Christmas-time ...

For the first time ever, Scout Elf Return Week is being changed to Scout Elf Return Month! This post appeared first in ...

“The Elf on the Shelf: A Christmas Tradition” began as a 2005 picture book written by Carol Aebersold and her daughter Chandra Bell, with illustrations by Coë Steinwart. The story follows a scout elf ...

It all started with a sly little elf keeping an eye on things. Once the family goes to bed, the elf flies back to the North Pole to make a daily report to Santa. “The Elf on the Shelf” — based here in ...

Bringing the Christmas spirit to homes on Santa Claus's behalf can be a lonely job, but luckily for your little one's beloved Elf on the Shelf, he or she can share in the holiday fun this year with an ...

Who knew a kid’s Christmas tradition could draw so much hate? Elf on the Shelf — love it, or roll your eyes at the thought — has become a full-on American tradition for millions of people at ...

Elf on the Shelf is going Hollywood. Netflix nabbed rights to the Christmas-themed story and will develop original live-action and animated content for the streaming service, catering to young kids ...