5-Year-Old Starts ‘Bawling’ Over Elf on the Shelf Surprise, Leaving Parents Feeling ‘Awestruck’ and a ‘Little Guilty’ (Exclusive)

One couple had long avoided the Elf on the Shelf, daunted by the responsibility it required. But when they finally gave in to ...

My son is too old for Elf on the Shelf pranks, but I do it every year anyway. I think I have more fun with it than he does.

My son has always known I'm the Elf on the Shelf. I do the pranks anyway, and I have more fun with it than he does.

How one metro Atlanta family's Christmas Elf on the Shelf tradition became a worldwide empire

Twenty years ago, teacher Chanda Bell and her family bet on their unique tradition and turned the story into a massive ...
WJCL on MSN

Elf on the Shelf celebrates 20 years as Georgia creators expand the Santaverse

Created 20 years ago in the Peach State, “Elf on the Shelf” has grown into a widely adopted holiday tradition, with more than ...
NBC Los Angeles

What's the Elf on the Shelf story? How the beloved Christmas tradition began

Learn all about the history of Scout Elves along with official Elf on the Shelf rules for a fun-filled holiday season.

elf on-the-shelf

Elf on the Shelf "scout elves" are as notorious for keeping kids in line during the holiday season as they are for their ...

Parents sharing their most genius Elf on the Shelf tricks as tradition celebrates 20 years

From recruiting teenagers to keeping it simple, families reveal how they manage the nightly holiday ritual without losing their minds.

Try these 12 Elf on the Shelf ideas to keep the Christmas magic alive

Running out of Elf on the Shelf ideas? These 12 fun and easy setups can help keep the magic alive and surprise kids all the ...
Atlanta Magazine

Atlanta-based Elf on the Shelf celebrates two decades of holiday magic

Twin sisters Chanda Bell and Christa Pitts grew up with a family tradition that is now a booming business. They, along with ...
ABC15 Arizona

Giant Elf on the Shelf towers over Scottsdale Promenade for the holidays

A towering Elf on the Shelf has returned to the Scottsdale Promenade, once again becoming one of the Valley’s most ...

Middle school principal transforms into Elf on a Shelf

Principal Erica Cobb at Glenwood Middle School in Findlay, Ohio, transformed herself into an Elf on the Shelf to the delight of students.
The Atlanta Journal-Constitution

‘Elf on the Shelf,’ brainchild of Marietta family, celebrates 20 years

A Marietta family 20 years ago created a brand-new tradition with Elf on the Shelf, a Christmas miracle in a day and age where nostalgia rules the airwaves and gift shops.